Integrity Over Corruption

We identified five personas and their interactions with corruption, compiling the content into videos, music, and cartoons. Additionally, we offered free tools to aid the public in recognizing these personas and opting for #IntegrityOverCorruption.

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What are the 5 Personas?

A blue poster with the Integrity Organization Tinder logo symbol and a quote: "Rebels disregard order and create chaos."
Text on blue background: "02 Opportunists exploit situations for personal gain" with the Integrity Organization flame icon in the top left corner
Image with blue background featuring the Integrity Organization's small flame icon in the top left corner and a white circle with a right arrow in the top right corner. Text reads: '03 Survivalists conform to societal laws for self-preservation.'
A blue background with a flame icon in the top left corner and a white arrow in a circle in the top right corner. Text reads '04 Moralists condemn bad behaviour but take no action.'
Blue background with text '05 Principled individuals actively work towards change' and Integrity Organization's flame icon in the top left corner.

The Personas together

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  • Consider this scenario (Slide 5)
  • Consider this scenario (Slide 6)
  • Our Mumu don do

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