Integrity Organisation Ltd (Gte.) with the support of the MacArthur Foundation is implementing a two-year project that promotes corruption prevention in the private sector. The project seeks to collaborate with groups of professionals and corporates to identify, challenge and promote systems that transforms anti-corruption practices. The project aims:
- To develop and promote the adoption of integrity systems within the private sector through groupings of willing professionals.
- To show that there are routes to finance, markets and know-how that are more viable than corruption.
- To switch professionals from corruption to integrity schemes as routes to survival and access to finance, markets and know-how.
As part of project activities, a mid-point study was conducted and designed to identify the personas of professionals that were most vulnerable to corruption. Specifically, the research achieved the following:
- Identify the most prominent persons among professionals that participate in the research;
- Identify motivating factors that can push professionals from one category of persona to another;
- Learn lessons from the responses of professionals to develop targeted messages fit for each category of the personas identified;
- Generate reliable information for planning interventions.
The descriptive categories of the professional personas are:
- Rebels – l don’t care about professional ethics/the laws on corruption, l live by my own rules
- Opportunists –: “If it isn’t broke don’t fix it”. I take advantage of the loopholes in the system to better my lot
- Survivors – “If you can’t beat them, join them”. If l don’t join how do l survive? There is very little l can do about the corruption in the country
- Moralists – l believe something has to be done or we’ll soon all be in trouble but what can l do?
- Principled – l believe we can’t allow things to continue like this and that l have a role to play to make the country free from corruption and a better place.
The outcome of the survey identified different pathways for attitudinal change towards corruption for the different categories of personas. Based on findings from the study, it was discovered that the most prominent categories of professionals are moralist, survivalists and the opportunists and moralists with very few principled professionals. There is also huge pressure towards reverse attitude change. In developing the research and its findings, the study used the EAST (Easy, Attractive, Social, Timely) Strategy of the Behavioural Insights framework.
SCOPE OF WORK
Integrity is seeking the services of Creative Consultants that meet a set criteria to produce inspiring content that targets the various personas and are appropriate for dissemination through diverse platforms.
The project is based in Abuja Nigeria. Consultants are at liberty to propose anti-corruption content using the outcomes of the report to create videos, animations, music and graphic designs appropriate for dissemination using traditional and social media platforms as well as public events (hybrid of physical and virtual) in Nigeria.
Click below to download the RFP Document for more details